THE SOLFUL JOURNAL
Thoughts and practical ideas on renewable energy, technology and running an installation business.
Installer growth
illustrative extra sales at a £1m starting point
How better conversion can increase solar installation sales or reduce survey workload, with clear revenue, cost and profit examples.
Read the article →Download PDF ↓Survey operations
illustrative cost per survey, including fuel
A practical £50 survey cost model covering two hours of travel, site work and admin, and how fewer visits can release installer capacity.
Read the article →Download PDF ↓Voice-led surveying
keep the surveyor's knowledge with the proposal
How a voice-led solar survey workflow can retain customer priorities, reduce repeated admin and give the office a clearer proposal to review.
Read the article →Download PDF ↓Opinion
Let AI carry the paperwork, not the accountability
Ben Brockbank-Naylor responds to Apollo's AI payoff article and argues that AI should streamline background work while people retain judgement and customer relationships.
Read the article →Download PDF ↓